For D2C founders spending ₹3 lakh+/m on Meta
Burning lakhs on Meta ads but barely making a profit?
You're getting sales, but the profits are shrinking, your cost per order keeps increasing, and every time you try to scale, it just burns more cash.
We work with
P.S. This audit is for D2C brands already spending ₹3 lakh+/month and are serious about growth. See if you qualify below.
Brands that trust Adwayz with their ad spend
Clients we've worked with
₹50L+ in monthly ad spend managed across these brands
We are rated 4.3 out of 5
We are rated 4.9 out of 5
83% of clients mention more growth and better results
67% of clients mention fast support and clear communication
The D2C Audit, and what you get
Fill out the form. If you qualify, here is exactly what happens.
- 1
Apply
Fill out a short form. Two minutes. We reach out if you qualify.
- 2
The first call
30 minutes, sometimes up to an hour. We open everything together and go through it all. You leave with a clear picture of exactly what is broken and what has to change.
Brand & positioningMeta ads accountCreatives & systemsTracking & dataProduct page & landing pageCheckout flow - 3
The deep audit
If we genuinely feel we can take your store to the next level and we can clearly identify the issues, we take two more days and go much deeper: a full strategy audit of your account, every competitor in your niche, what they are running, what is working and what is not, and the exact step-by-step changes that need to be made to scale your ecommerce store.
- 4
The plan is yours.
We hand you the full roadmap at no charge. If you want us to implement it, we can have that conversation. If not, take it and run.
Problems We've Solved for Our Clients
The challenges D2C founders bring to us on every discovery call. We've seen them all — and fixed most of them.
Ads get clicks, no one adds to cart
CPA doubled in 90 days, no explanation
Winning creative dies in 4 days flat
Pixel says 10 purchases, Shopify says 6
Scaling budget by 30% kills ROAS by half
iOS wiped my retargeting audiences overnight
Same product, competitor sells at half my price
Free shipping eats margin, paid shipping kills conversion
Meta flagged my ad account, zero warning
Add-to-cart rate is solid, checkout is completely vacant
Advantage+ burned ₹80k in one weekend
CAPI installed, event match quality still says 'Poor'
Best month ₹18L, worst month ₹4L, no idea why
Spent ₹5L testing creatives, still no clear winner
Dynamic ads show products I discontinued last month
Store converts at 0.6%, every other brand in my space does 2.5%
Same AOV for 11 months, nobody buys a second time
Agency sends a dashboard screenshot, answers nothing
We help D2C brandsWe help D2C brands grow & scale
Real client results: lower acquisition costs, higher-quality leads, and scalable ad systems built to last.
Ridhima Monga
IN · 3
Meticulous and collaborative
We worked with many ad agencies before, leaving us highly dissatisfied. The team here actually understood our D2C brand and rebuilt our entire funnel. ROAS went from 1.8x to 3.5x in two months.
Dt. Sunaina
IN · 2
Triple my client base in a few months
I run a clinic in Punjab and always assumed marketing was too complex for me. They made it simple — clear plan, honest reporting, and real results. Client base tripled.
Piyush Agarwal
Local Guide · 11 reviews
Speed and professionalism, across cities
I moved back to Kolkata to run my family business and needed an agency that could handle everything remotely. Fast, professional, and they actually pick up the phone.
N. Madana Mohan Reddy
IN · 1
From zero digital presence to a real growth engine
When we started, we had almost nothing — no proper website, no ads, no tracking. Now we have a full funnel that runs itself. ROAS: 3.5X. CAC: cut by 55%.
Ridhima Monga
IN · 3
Meticulous and collaborative
We worked with many ad agencies before, leaving us highly dissatisfied. The team here actually understood our D2C brand and rebuilt our entire funnel. ROAS went from 1.8x to 3.5x in two months.
Dt. Sunaina
IN · 2
Triple my client base in a few months
I run a clinic in Punjab and always assumed marketing was too complex for me. They made it simple — clear plan, honest reporting, and real results. Client base tripled.
Piyush Agarwal
Local Guide · 11 reviews
Speed and professionalism, across cities
I moved back to Kolkata to run my family business and needed an agency that could handle everything remotely. Fast, professional, and they actually pick up the phone.
N. Madana Mohan Reddy
IN · 1
From zero digital presence to a real growth engine
When we started, we had almost nothing — no proper website, no ads, no tracking. Now we have a full funnel that runs itself. ROAS: 3.5X. CAC: cut by 55%.
Case Study
From ₹10L to ₹47.40L in 5 months
We took over this D2C brand's Meta Ads account at the end of February. Here's what happened month by month.
Sales Growth
Monthly sales vs cumulative revenue over 5 months
Don't take our word for it. Take their Ads Manager.
Every number below is pulled directly from a client's Meta Ads Manager, before Adwayz and after. No vanity metrics, no rounded-up success stories.
From bleeding ₹2L a month to ₹14L a month in profit — in 8 weeks.
The challenge
Spending ₹6,000 a day on broad prospecting. ROAS had slipped to 1.6x. Every scaling attempt just torched more cash, and the founder was three weeks away from pausing ads entirely.
What we did
We rebuilt the campaign structure, fixed a server-side tracking gap that was eating 22% of conversions, shipped 14 new creatives on a hook-first system, and split scaling from testing. No budget cut — actually increased daily spend.
“I was about to shut the ads down. Eight weeks later we're doing 4x the revenue at lower cost per purchase. The tracking fix alone paid for the audit a hundred times over.”
Live from their Ads Manager
8 weeks into working with Adwayz
| Campaign | Budget | Spent | Purch. | CPO | ROAS |
|---|---|---|---|---|---|
Adwayz - Scaling - Winners Active | ₹5,500 / day | ₹1,65,000 | 258 | ₹640 | 4.4x |
Adwayz - Testing - New Hooks Active | ₹1,500 / day | ₹45,000 | 62 | ₹726 | 3.8x |
Adwayz - Retention - Winback Active | ₹1,500 / day | ₹45,000 | 78 | ₹577 | 5.1x |
Anonymised at brand's request.
ROAS climbed from 2.1x to 4.7x in 6 weeks
- Rebuilt tracking — 18% of conversions were being lost to iOS attribution
- Killed 3 underperforming campaigns, redirected ₹1.4L/mo to winners
- Shipped 22 creatives on a weekly hook-first cadence
Cost per order dropped from ₹2,100 to ₹720 in 8 weeks
- Replaced 1 broad campaign with a 3-tier TOF/MOF/BOF structure
- Server-side CAPI setup recovered ₹1.1L/mo in misattributed spend
- Bundle offer on PDP lifted AOV by 34%
3x revenue and 47% lower CAC in 90 days
- Full funnel rebuild from cold traffic to repeat purchase
- Email + SMS flows now recover 19% of abandoned carts
- Quarterly incrementality test keeps scaling honest
Want your Ads Manager to look like the “after” side?
Book the free audit. We'll open your account live and show you exactly what to fix.
How our D2C Profit System works
Understand Where You're Leaking
We open your ad account, store, and funnel together and map exactly where your money is going before we recommend a single change.
- Review your Meta ads, creatives, and hooks
- Audit your product pages, checkout, and Shopify setup
- Pressure-test your offer, pricing, and positioning
Here's What Your Free Audit Includes
This isn't a generic sales call. It's a hands-on, deep-dive into your ad account, store, and funnel — live, on screen, together.
Product Page Analysis
We examine your product pages and landing experience first. A critical first step — most leaks start here, not in the ad account.
Funnel Leak Identification
We find every leak in your Meta campaigns, Shopify store, and checkout. You see exactly where your money is going before we recommend a single change.
Root Cause Analysis
We explain where things went wrong and why, so you get the full picture. Not just 'fix this' — you'll understand the why behind every recommendation.
Questions founders have asked us
The audit is completely free. We price it at zero because we'd rather earn your trust with real value upfront. If you decide to work with us after the audit, our agency retainer is around INR 75,000 a month — but that's entirely up to you.
Still have questions?